about

Henan Hailong Musical Instruments Co., Ltd. is the exclusive distributor of **SERTUR**, a brand that has earned widespread recognition from professionals and music enthusiasts worldwide due to its professional production technology, rigorous brand philosophy, and comprehensive after-sales service.  

The Taiwanese brand **SERTUR** adopts production techniques from world-renowned wind instrument manufacturers. Building on this foundation, the brand continuously innovates and refines its products through exchanges and collaborations with domestic and international musicians and artists. Today, SERTUR boasts its own first-class R&D center and a complete production system in Taiwan.  

SERTUR is primarily dedicated to the research, development, and production of wind instruments, providing the most professional musical instruments and accessories to markets across multiple countries and regions. Striving for excellence, SERTUR consistently invests in high-precision production equipment, continuously improves its designs, and works toward becoming a top-tier international brand.  

Let us immerse ourselves in the musical ocean created by SERTUR, share the joy it brings, and savor the wonderful sensations it inspires...  

### **Brand Culture**  
The name **"SERTUR"** is a phonetic translation of its English counterpart.  

The logo features a minimalist and sophisticated design with a globe as its base, overlaid with a world map, symbolizing the brand's ambition to expand globally and become internationally renowned.  

The **"®"** mark in the upper right corner indicates that SERTUR is a legally protected, well-known brand.  

### **Corporate Culture**  
**Corporate Mission**  
People-oriented, integrity-driven, innovative and progressive, giving back to society.  

**Service Philosophy**  
Reputation first, passionate service, sincere cooperation, and quality assurance.  

**Business Philosophy**  
Continuous improvement, advanced quality, creating China’s finest brands, and delivering world-class products.  

**Core Values**  
The pursuit of value is the starting point of our work,  
creating value is the driving force of our lives,  
and realizing value is our eternal pursuit!